Focused on Hard-Tech Amplifying Product Competitiveness

William Zou

IBM Global Consultant / DJI Product Manager / Author of Hard-Tech Battles

Entrepreneurial Spirit for Building Great Brands

Partnering with brands to create exceptional products and make Chinese brands globally loved

Product is the ‘1’ Marketing is the ‘Zeros’

Focused on hard-tech innovation, leading the field of product marketing consulting

Milestones

2021.7 Five young individuals, passionate about hard-tech products and global expansion, came together to plant the seed of a vision.
2021.12 The full launch of the OLEAP smart open-ear headset project. From planning and research to crafting a new brand name, packaging design, and industrial design, BeneBlue worked hand in hand with the brand. With total dedication, bold hypotheses, and careful validation, they executed every step with precision.
2022.8 The first open-ear headset from OLEAP debuted on Kickstarter. With BeneBlue’s comprehensive planning, design, and crowdfunding strategy, the project successfully raised over $520,000. It stood out in the niche market of call-focused headsets.
2022.10 Collaborated with iZYREC, starting with the concept of a voice recorder. Delivered a systematic brand VI design, a bold and dynamic new brand name, PLAUD, and a meticulously refined ultra-thin industrial design.
2022.11 The AIRSEEKERS lawn mower project was launched. Together with the brand, BeneBlue conducted in-depth research into the needs of U.S. and German users, directly on the lawn.
2023.6 The PLAUD NOTE launched on Kickstarter. BeneBlue provided full-service planning, design, and crowdfunding operations, achieving $1.1 million in funding. With its exceptional product quality and innovation, it became one of the flagship AI hardware products of the year.
2024.4 The AIRSEEKERS lawn mower launched on Kickstarter. BeneBlue executed full-scale crowdfunding marketing, successfully raising $2.2 million. In a highly competitive market, this outstanding result gained widespread recognition.